Think about your favorite app or website—what makes it indispensable to you? Chances are, it helps you accomplish something important with ease, whether it’s ordering a meal, booking a flight, or managing a project. These core experiences, where user needs and business goals intersect, are known as Critical User Journeys (CUJs). CUJs are the backbone […]
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Every great product begins with a vision. A vision for seamless interaction, delighted users, and…
UX metrics can fall into one of three categories: satisfaction, efficiency, and effectiveness. Together, they…
A recent Reddit post sparked a debate about the role of UX designers: Do companies…
Understanding Post-Launch UX Metrics When a product goes live, the real test begins—how users interact with it. Key UX metrics,…
Read MoreTime on task—the measure of how long it takes a user to complete a specific task—has been a cornerstone of…
Read MoreTime on Task is a powerful way to understand how easily users complete a specific action in your product or…
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