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Our Mission Statement

Team members

Trypp helps UX and Product professionals understand user behavior by providing clear and actionable data from user interactions, making it easier to improve product design and usability.

At Trypp, our North Star Goal is to simplify the process of gathering and analyzing user interaction data, enabling UX and Product teams to make informed decisions that enhance user experiences and improve product outcomes.

Our Leadership Team

Meet the passionate individuals driving our vision forward.

Jose Carrillo Photo

Jose Carrillo

Founder, Product, Design, and Engineering

José Carrillo is the founder of Trypp and a Navy veteran with over 15 years of experience in engineering and user experience leadership. Following six years of service in the military, José pursued his Bachelor's and MBA, managing a commercial cleaning business along the way. He entered the tech industry in 2013, building his career as a web software engineer and advancing to become a leader in UX strategy and product innovation.

As an experienced engineering lead, José has built and launched numerous cloud-based web applications from the ground up, focusing on creating scalable, user-friendly products. His expertise lies in front-end engineering and user experience, ensuring that products are both technically robust and provide exceptional user interactions.

José's role as the founder of Trypp embodies his dedication to UX research and innovation, where he continues to lead teams in developing tools that empower product managers, designers, and engineers to make data-driven decisions that improve usability and drive product success. As the lead engineer and designer, José actively researches and defines new features, ensuring that the product evolves in line with user needs. His work bridges the gap between design and technology, ensuring that the solutions built are not only functional but also meaningfully connected to user needs.

Throughout his career, José has led cross-functional efforts across engineering, product, and design, driving the successful delivery of innovative web applications. His experience includes building and optimizing cloud-based solutions, establishing UX practices, and mentoring teams to foster growth and innovation. José has consistently aligned product development strategies with emerging industry trends, ensuring that the solutions not only meet current user needs but are also poised for future market demands

Jason Dobbs

Jason Dobbs

Co-founder, Chief Growth & Marketing Officer

Jason Dobbs is a decorated U.S. Air Force Veteran, first-generation professional, and accomplished growth and marketing executive with over 15 years of experience leading revenue generation, driving scalable growth, and delivering strategic go-to-market initiatives across SaaS, software, hardware, and cloud industries. Serving as an intelligence officer during Operation Enduring Freedom (OEF), Jason developed a mission-critical mindset, applying strategic thinking, precision, and adaptability to solve complex business challenges.

A Native American citizen of the Citizen Potawatomi Nation, Jason brings a diverse background and fresh perspectives to leadership. His advocacy for Indigenous peoples' rights and commitment to equity for all reflect his belief that diverse perspectives—from people of all backgrounds—are essential for meaningful innovation and sustainable growth.

With a proven ability to exceed KPIs, Jason specializes in leading high-impact growth strategies, driving customer acquisition, engagement, and retention across B2B, B2C, and D2C markets. He has held senior leadership roles at globally recognized companies, including Google, Seagate, HTC Vive, and Logitech, where he spearheaded growth initiatives, unlocked new revenue streams, and connected innovative products with their target markets.

Throughout his career, Jason has built and led cross-functional teams across product, engineering, and sales, delivering data-driven marketing campaigns that blend AI, analytics, and creative strategy. His experience spans high-performance gaming, AI, enterprise cloud solutions, and spatial computing, consistently aligning growth strategies with emerging industry trends to maximize revenue and long-term market success.

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